The Tyrepower V8 SuperUte Series has today announced Yuasa Batteries as its Official Battery Partner for 2024.
Yuasa Batteries is an iconic global brand spanning over 100 years and one of Australia’s oldest and most recognised battery brands. Headquartered in Brisbane, the company is a leading supplier of car and passenger vehicle, light commercial, marine, deep cycle, heavy commercial and standby batteries, offering a world-class range of products.
“We are proud to now be serving as the Official Battery Partner of the Tyrepower V8 SuperUte Series, particularly with the opportunity to start the partnership with a bang at the Thrifty Bathurst 500,” said Andrew Bottoms, Century Yuasa Batteries, Marketing Manager – Australia & New Zealand.
“As a performance and technology leader we aim to deliver trusted performance every time for our customers, which we believe aligns perfectly with the values of this fantastic motorsport category, that is also in a co
nstant pursuit of excellence on and off the track.
“Through our alignment with a genuine Australian motorsport category, we seek to further engage with our customer base with a thrilling brand of racing in all corners of the country at some iconic Aussie motorsport locations,” concluded Bottoms.
As well as being announced as official battery partner, Yuasa Batteries will also be the presenting partner of various competition elements at each round including the Yuasa Pole Position Award which sees each polesitter across the six rounds awarded a $1,000 cheque.
“To have a respected company in Yuasa Batteries partner the series opens up a huge opportunity to connect with and support all of our racing fans who are enthusiastic about their cars, boats, and commercial vehicles,” said category operations manager Filippa Guarna.
“Being one of the most market-relevant racing categories in Australia, that supports both the automotive workforce and fast-growing dual-cab consumer market, we’re proud to include Yuasa Batteries in our racing program and help bring awareness to the awesome products they have created over generations.”
Round 1 of the Tyrepower V8 SuperUte Series kicks off at the Thrifty Bathurst 500, Mount Panorama, from February 23-25, 2024.
All races in 2024 will be broadcast on FoxSports and Kayo once again, while there will be free-to-air television on the Seven Network for select races at the Thrifty Bathurst 500, Darwin, Bathurst 1000 and Gold Coast events.
2024 TYREPOWER V8 SUPERUTE SERIES CALENDAR
1. Thrifty Bathurst 500, NSW – February 23-25
2. betr Darwin Triple Crown, NT – June 14-16
3. Beaurepaires Sydney SuperNight, NSW – July 19-21
4. Repco Bathurst 1000, NSW – October 10-13
5. Boost Mobile Gold Coast 500, Qld – October 25-27
6. VAILO Adelaide 500, SA – November 14-17