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The V8 SuperUte Series is proud to announce Tyrepower as its naming rights partner effective immediately, committing to an agreement that will run through until at least the end of 2025.

The announcement was made today, Thursday 26 October, at the Boost Mobile Gold Coast 500 in Surfers Paradise in the presence of category management, Tyrepower General Manager Rob Smith and leading series drivers. The #3 Tyrepower Racing Mazda BT-50 of David Sieders was also unveiled today as part of the launch.

“Tyrepower is one of the most successful and recognisable brands in the Australian automotive sector and as part of our category’s growth plan to become the most-market relevant racing category in Australia, it’s the perfect partnership to take the series into the next phase of growth,”
said category operations manager Filippa Guarna.

“This partnership ensures significant investment towards the development of the Tyrepower V8 SuperUte Series, and we’re stoked that Rob Smith and the team at Tyrepower recognise the hard work we’ve invested in recently to make the category a standout.

“2023 has seen exceptional racing, we’ve got more V8 SuperUtes in production ready for next year, and our teams are ‘all in’ to help the category grow. So our future is exciting and, together with Tyrepower, we will be able to continue to grow and improve the V8 SuperUtes platform for the enjoyment of fans, competitors and partners.

“We look forward to working with Tyrepower closely over the coming years, starting right here on the streets of Surfers Paradise,” said Guarna.

This season – the third in the V8-powered era of the category – has seen a bolstered competitor line-up on track with an average grid size of 20-plus V8 SuperUtes. Reigning champion Aaron Borg (#1 Isuzu D-Max) leads the title fight into this weekend’s grand finale, followed closely by Motion Team Triton Racing’s Adam Marjoram (#15 Mitsubishi Triton) and two-time category champion Ryal Harris (#58 Ford Ranger); all of whom were at the launch today.

Covering events from east to west, the Tyrepower V8 SuperUte Series is a truly nationwide
series with an exciting mix of SuperSprint, SuperNight and marquee event formats as a
key support category to the Repco Supercars Championship. The category also boasts six manufacturers including Ford, General Motors, Isuzu, Mazda, Mitsubishi and Toyota.

Rob Smith, Tyrepower General Manager, added: “Tyrepower is proud to join forces with the V8 SuperUte Series as their new naming rights partner, to form the Tyrepower V8 SuperUte Series! We look forward to collaborating closely with the team to grow this exciting category both on and off the track across the country.

“With a deep field of talented drivers consistently delivering a fantastic brand of competitive racing for motorsport fans, we believe the category is of genuine relevance to our customers and the vehicles they drive every day.

“This new partnership for Tyrepower and our independent dealer network is one that we will be building into the future, as we look to continue the proud history of Tyrepower Motorsport.

“Our dealer network is enthusiastic about their local communities, and we know how important this element is to the category organisers, teams and drivers at all levels,” concluded Smith.

The final point-scoring round of the 2023 Tyrepower V8 SuperUte Series will be run at the Boost Mobile Gold Coast 500, Surfers Paradise, starting tomorrow Friday 27 October until Sunday 29 October where the 2023 champion will be crowned.

The category also recently announced it will take to the streets of Adelaide next month at the 2023 VAILO Adelaide 500 as part of the support category undercard. The event will be a non-championship round with teams racing for the inaugural Go Sunny Tradies Cup.


The Tyrepower Group was formed in 1977 by ten independent tyre retailers to offer consumers the flexibility, savings and value of an independent dealer network.

The company has now grown to be the largest independent tyre retailer in Australia, operating in all states and territories, with 310+ stores across Australia and New Zealand.

Visit tyrepower.com.au or call 13 21 91 to find your local store today for all your tyre, wheel and automotive needs – Get The Power of Australia’s Biggest Independent.

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